The countries that drink the most coffee are in Scandinavia and parts of Eastern Europe. The highest coffee consumption is in the Netherlands (2.414 cups per day), followed by Finland and Sweden. According to data from Euromonitor International, the world is split in two by instant and fresh coffee preferences. Most of the Americas--except Mexico, Bolivia, Chile and Uruguay--and Europe prefer fresh coffee over instant coffee. Eastern Europe and Asia prefer instant coffee. In general, people prefer instant coffee and tea in the same regions of the world.
COFFEE PREFERENCE BASED ON GENDER
According to statistics by Zagat, coffee preferences between men and women vary by dairy content, sweeteners, and coffee drinks. Women prefer half & half and skim milk. Men prefer nothing as their first option and half & half as their second option. Men's favorite coffee drinks are regular and espresso, and women's favorite coffee drinks are latte and regular. Men prefer nothing or raw sugar with their coffees, and women prefer raw sugar or Splenda. Men prefer to buy their coffee at an independent coffee shop while women prefer to buy from national chains. Fifty percent of men drink coffee compared to 32% of women.
COFFEE PREFERENCE BASED ON AGE
Coffee demand is on the rise due to the high consumption of millennials (a demographic between the ages of 19 and 34). According to Bloomberg, the U.S. demand for coffee has reached historic records. The reason for this is a growing coffee culture and the urbanization process in developing countries. According to the National Coffee Association in New York, the daily consumption for people in the age range of 18 to 24 rose to 48% (from 34%). For people in the age range of 25 to 39, daily consumption went up to 60% (from 51%). Specialty coffee--including cold brew, nitro, or frozen blended coffee--interests consumers under the age of 35. People older than 65 are the more likely to drink coffee at home while those under 35 are more likely to drink coffee at a cafe or donuts shop. Approximately, 65% of millennials know of single-cup brewers, and this number is significantly lower than older age groups. From 2008 to 2016, consumption of gourmet coffee beverages (specialty coffee) tripled among those in the ages of 18-24; it went from 13% to 36%. It doubled for those in the age range of 25-39, going from 19% to 41%. Through the use of the internet, millennials know more than ever about coffee, and as a result, they are more open to trying new beverages and preparation methods. There is also a surge of subscription-based coffee delivery services that allow consumers to pick coffee beans from across the world. In the UK, 8% of coffee drinkers in their early 20s consume instant coffee more than once a day.
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