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Sustainability in the Coffee Industry: Do it For the Trees

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If you're still drinking big chain coffee, you're damaging our forests with every sip. Big chain coffee companies are using unsustainable methods in response to their demand. Read on to find out how.   

Coffee growing was originally a sustainable practice. Plants were grown under existing tree cover, which is their natural preference. Unfortunately, the growing population and demand are leading away from the original practice.  

Instead of seeking out forested areas, farmers are now using plantation farming methods. Plantation coffee is grown in direct sunlight instead of coffee's preferred shade. Often, farmers purposely remove forests to make room this type of farmland.  

To deal with direct sun, companies and their farmers use chemicals and pesticides. Those pesticides get into the coffee, but also into the soil and it's water sources. This cocktail of chemicals and pesticides makes regrowth and revitalization difficult.  

Due to plantation farming soil quality, fields get abandoned every 2-4 years. More forests are then cut down to create new coffee fields in the style of slash and burn farming. Regrowing that land into a forest takes 30-40 years!  

With the short life of these coffee growing methods, this chemical treatment and deforestation process repeats. We've already seen the effects of this in Brazil and Vietnam (highest coffee producers), but the damage is spreading. Due to processes like these, 18 million acres of forested land are being lost each year.

Don't worry, you don't have to stop drinking coffee to help! You can use your wallet to vote against these unsustainable practices. Green Dragon Roasters coffee growers use only organic and sustainable methods to produce coffee you can feel good about. To buy directly for commercial or personal use, contact us

Change the coffee you drink and help the earth, one cup at a time. 


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